Nicklaus Golf Equipment

Nicklaus Golf Equipment wanted to restage their corporate brand to reflect their position as one of the technical leaders in the growing golf industry. Marketing at Nicklaus didn't feel that Jack Nicklaus' Golden Bear was expressing the changes happening within the company or the industry. The final brand mark ended up being a salute to the grace and elegance of the legendary swing of Jack Nicklaus. And below are some examples of the exploratory shown to the brand team.  
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