Since 1992, I have been immersed in a multitude of specialties from Branding, to CGP (with a major focus on beverages, spirits, tobacco, and snack foods), to Advertising/Marketing, to Entertainment. In this portfolio, I wish to share some of the work that I have created with my clients. These projects are a testament to my branding experience, showcasing a deep understanding of how to truly listen to a client and distill their vision of their brand into one that will speak to the consumer.

My vision of branding is NOT to fit a brand into a mold of previous success, by duplicating what exists, but rather to allow it to stand out for the reasons that make it the better choice. Giving each brand its own voice. This voice is essential in forwarding a brand’s connectivity, spirit and identity. It should serve as a bridge between the brand and the consumer. For any brand to succeed it needs to create a relationship with their consumers. And my job is to help cultivate that relationship. 

During my career I’ve had the pleasure to work with many diverse companies including: A&E Television, Bacardi, Bayer, Brooklyn Spirits, The Boston Beer Company, Coca-Cola, Dannon, Disney, The History Channel, Lifetime, and Nabisco.

With all this being said, I’d like to welcome you to view my portfolio. If you have any questions, please call or email me. I’m happy to discuss any aspect of my creative process and/or my experience with you. I hope you will keep me in mind if an opportunity to serve you in the future arises.

Thank you for your time,
Ross Charters,
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