Below are a few examples of designs presented in our phase one design exploratory for a Bacardi POS. The designs are meant to visualize Bacardi’s wish to revitalize the story of their cuban heritage and long time relationship with Coca-Cola, as they were the original rum used in the creation of the Cuba Libre, a drink born in 1898 during the Cuban War of Independence. During this phase we tried to show many different visual voices, some contemporary and more slick, while others where to feel as if they were a poster ripped from a wall in Havana.
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