A sample of some of the creative from the phase one design exploratory for a new Hard Cider. In most concepts, we tried to create a bold branding graphic to be hero, incorporating the flavor in the brand mark to give a strong big brand feel for this newcomer in the category. We also tried to show multiple looks as the brand was not sure where they wanted this cider to be seen in the category, wether as a big brand addition or a more small and artisnal newcomer.
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