Hormel was looking to create a more impactful shelf presence. We created a very vibriant line of products and tried to simplify the graphics to get away from the potato chip/junk food look that it currently had. Within the bold and unapologetic “P” initial we tried to list other cooking suggestions for the consumer showing that this could be an ingredient as well as a snack. And below is a sample of some of the other concepts shown to the brand-team, each pushing a different aspect... from large shelf blocking to more flavor cues to more of an artisanal look.
